How Being Eco-Friendly is Affecting the Packaging Market

It’s becoming more and more common for companies to embrace an eco-friendly mentality, which is great news for all involved. Lower carbon emissions, less pollution and a more transparent manner of conducting business are just a handful of the reasons that people should celebrate an eco-friendly mindset.

Some might consider it a costly endeavour, but in reality, there are a wealth of benefits for companies going green. Growing trends show that consumers really respond well to eco-friendly, sustainable products, and taking an active part in recycling is more important than ever.

Rombus Packagingtakes a look at the many ways that eco-friendly products can affect the market, whether it’s influencing industries or simply swaying the minds of customers.

Eco-Friendly Image

Widespread coverage and an almost unanimous agreement on the risks, dangers and perils of global warming have opened up a lot of eyes around the world. Once hailed as a solve-all miracle, people now understand how damaging plastic can be for the environment, and thus see the likes of plastic bags and plastic straws as terrible burdens to the earth.

Growing landfills and the persistent abuse of the ocean has driven home the point that we cannot rely on plastic nearly as much as we used to, even a decade ago. With this awareness, the leading minds of science, as well as a majority of the population, have looked at the largest contributors to potential pollution; companies and corporations.

In turn, companies have had to rapidly adapt to an eco-friendly mentality or risk going the way of the dinosaurs. By accepting eco-friendly practices, offering eco-friendly products and exploring potential eco-friendly packaging, the market as a whole will demand, more and more, for companies to do right by the environment. By striving to beat the competition, eco-friendly efforts will become much more easily accessible, as well as generally improved.

Showcasing to the world that you’re ready, willing and able to adapt to the eco-friendly movement will do nothing but improve how consumers see you and your brand. At the end of the day, it should go without saying that, even from a purely business perspective, having your customers on your side is exactly what you should be aiming for.

Eco-Friendly Products

The terms ‘eco-friendly’ and ‘natural’ are virtually synonymous, mostly due to the fact that they’re often made from natural ingredients, don’t contain any harmful chemicals and can be entirely recycled. The great thing about a growing market for eco-friendly products is that essentially every industry or business can make use of eco-friendly items, and the number of conventional products that can be replaced with eco-friendly alternatives can be truly surprising.

Inspiration appears to be striking everywhere, with plenty of fascinating examples cropping up across the world. From the German ‘Room in a Box’, a bed made entirely of recycled cardboard, to simple things like recycled toilet tissue, virtually every element of life within the home or within a business can be upgraded with a green mentality.

Attitudes towards eco-friendly products have been recorded to be positive, with a survey conducted by Survey Monkey revealing that out of 1,000 participants, approximately 33% of consumers prefer eco-friendly products and are willing to pay extra for that green reassurance.

However, it can be difficult to truly ascertain which products are eco-friendly, thanks in no small part to confusing or misleading labelling. There are a whole host of different symbols to look out for when searching for eco-friendly products including but not limited to the iconic Mobius Loop (three green arrows that indicate whether the product can be recycled), the Green Seal (a sign specifically used to indicate that products are safe for the environment) and an Energy Start (primarily used to denote energy saving electrical products).