Packaging Innovation – Why Every Brand Needs to Innovate Their Packaging

Many products and brands have millions of loyal customers that purchase that same brand, often throughout a lifetime. They know the quality of the product, and appreciate being able to walk down an aisle, immediately spot a familiar package to pick up and toss into a basket.

Retaining loyal customers is critical for any product, but standard, never-changing packaging does not increase market share or make a product more competitive. Competition for all types of products is increasing with new players entering the arena, or changes or improvements to a product line now appealing to current consumer trends.

Industry Trends

For example, in the food industry, manufacturers offering products that are gluten-free, organic, non-GMO, or “friendly” for certain popular diets, such as keto or paleo, are gaining market share. In the health and beauty industry, the latest way to smooth skin, plump lips, or create a look presented by influencers on YouTube will fly off the shelves. YouTube makeup stars typically remark about how a new product is packaged, either positively or negatively. Cosmetic manufacturers can take advantage of a growing market by ensuring a new product is packaged specifically to appeal when touched, opened, and experienced.

How can innovative packaging improve sales and revenue?

Messaging about quality and performance must not just reach consumers but call out loudly from the shelves in an appealing and attractive way, standing out as unique among a dizzying number of brands competing for shelf space. Packaging appeal is related to every factor in product presentation, from the color, size and shape of a box, to tube, bottle, or jar. Logo, print, graphic design, shape and texture each play a role in stimulating consumer interest in a product

Industry Trends

For example, in the food industry, manufacturers offering products that are gluten-free, organic, non-GMO, or “friendly” for certain popular diets, such as keto or paleo, are gaining market share. In the health and beauty industry, the latest way to smooth skin, plump lips, or create a look presented by influencers on YouTube will fly off the shelves. YouTube makeup stars typically remark about how a new product is packaged, either positively or negatively. Cosmetic manufacturers can take advantage of a growing market by ensuring a new product is packaged specifically to appeal when touched, opened, and experienced.

How can innovative packaging improve sales and revenue?

Messaging about quality and performance must not just reach consumers but call out loudly from the shelves in an appealing and attractive way, standing out as unique among a dizzying number of brands competing for shelf space. Packaging appeal is related to every factor in product presentation, from the color, size and shape of a box, to tube, bottle, or jar. Logo, print, graphic design, shape and texture each play a role in stimulating consumer interest in a product